Founded in 1992, the Yue Sai cosmetics brand has been a pioneer in the cosmetics market in China ever since. As the first Chinese cosmetics brand, it has been offering unique beauty solutions through a complete knowledge of Chinese women's skin tones and needs for over 20 years.
To celebrate the new launch of Yue Sai Ganoderma Vital Essential skin care lines, the brand announced two new spokepersons and ambassadors: Xu Qing and Zhang Ruoyun, two talented Chinese actors.
The campaign created social media buzz and gave a deeper understanding of the brand, solidifying Yue Sai’s position as a modern Chinese brand amongst younger female consumers.