Dragon Week - January 23 to 27, 2012
Updated: Mar 20, 2020
From left to right: Miss Universe 2011 Leila Lopes, Christine Lu, Yue-Sai Kan, Mayor Michael Bloomberg, Jessica Shu, Miss Universe China Roseline Luo, James D. Robinson
Hosted by Yue-Sai Kan and Affinity China, Dragon Week took place in New York City from January 23 to 27, 2012 to celebrate the start of the Year of the Dragon by providing Chinese invited guests a unique opportunity to explore a side of New York City they have never seen before while contributing to Yue-Sai's newly established charitable organization.
Various prestigious luxury brands, such as Bergdorf Goodman and Coach, joined in the Dragon Week festivities. As partners of Affinity China, they donated to Yue- Sai's China Beauty Charity Fund a percentage of proceeds generated during Dragon Week.
One of New York's most iconic buildings - The Empire State Building lit up in red for Dragon Week guests as well as Yue-Sai's foundation, honoring her favorite color as well as the arrival of Chinese New Year. Some of the invited guests included officials from the Chinese Consulate in New York and Mayor Bloomberg, in addition to many other prominent Chinese and American business leaders.
A charity-focused cocktail party took place at the 80th floor of The Empire State Building right after the private lighting ceremony. Celebrating the charity event, Yue-Sai took this special opportunity to give thanks and beautiful wishes to all invited guests. In addition, a makeover desk staffed with professional stylists was set up to provide guests an opportunity to celebrate the New Year with a new look. All invited guests also had an
opportunity to keep their happy moments in print with the Affinity photo booth.
The week-long celebration also featured a private piano performance by one of China's most famous pianists - Lang Lang; an exclusive Bergdorf Goodman fashion show directed by Linda Fargo, one of the most powerful trend setters in NYC fashion industry; special treatments and behind-the-scene tours at global luxury brands' headquarters; private information sessions of elite private schools at the Harvard Club and luxury real estate viewing opportunities in New York City.