China Chic Pop-up
As a central part of Yue-Sai Kan's mission to increase visibility of Chinese brands, we assembled 20 Chinese brands and designer labels to participate in the China Chic Pop-up Presented by Play Lounge in Grand Central Terminal’s Vanderbilt Hall, April 26-30, 2019. For many of the brands, this was their first appearance in the U.S.
China Chia Pop-up Highlight Reel
The 6,000-square-foot space was transformed into an innovative interactive experience inspired by a Chinese landscape painting, with three themed areas – Fashionista, Beauty and Lifestyle – and a photobooth, with Instagrammable opportunities throughout.
The five-day event attracted nearly 1 million visitors who had the chance to experience the arts, fashion, food and culture of China. Through combining modern fashion with typical oriental culture, the pop-up event invited global consumers to get a closer look at distinctive Chinese designs. The mission of China Chic Pop-up is to challenge stereotypes about “Made-in-China” and redefine “Chinese Style”.
China Daily Xinhua News World Journal